"HRCP's people brought a breadth of business experiences, strong analytical abilities and a refreshing degree of candor and good common business sense to the work. I highly recommend them."
Joseph E. Scalzo, Chief Operating Officer - Dean Foods
To develop an effective growth strategy, you need to know the true market for your products based on consumers' actual behavior. You need to know how to market your product with the optimal positioning, pricing, marketing, and product innovation. And you need a sales and marketing strategy, driven by your consumer strategy, that maximizes your brand at retail through assortment optimization, shelving, and promotion to drive in-store purchase decisions.
With many markets today static or declining, understanding how to source volume from your competition is the key to profitable growth. At Henry Rak Consulting Partners, we start by defining the undefined, identifying the sources of volume through our unique Competitive Frame analytical process. Building on this foundation, we can help clients achieve their growth strategy goals with Marketing Growth Strategies, Sales Growth Strategies, Financial Strategies, Innovation Services, and Portfolio Strategies that deliver real results.
Read the latest insights from HRCP thought leaders in The Rak Report.