"HRCP's deep understanding of our business, ranging from consumer insight through portfolio management, has resulted in numerous successful growth initiatives over the past several years."
Kathy Widmer, CMO, Elizabeth Arden; former VP Mktg, McNeil Consumer Healthcare
But which competitor is the best from which to source volume and revenue?
Are there other markets or product categories that can be tapped for revenue?
Which are your best sources of revenue growth… and which should you target first?
Henry Rak Consulting Partners' growth strategy consulting can provide the answers. By applying our proprietary analytical techniques to actual consumer usage and purchase behavior, we clearly define the true Competitive Frame of your business, identifying current and potential sources of revenue growth for your business.
We then integrate information about consumer needs, attitudes and desired benefits with your knowledge of your business' equity to create a MarketMap, a model that describes how the market is organized. This model is often very different from the accepted beliefs about your brand and your business.
Armed with this deep consumer insight, we create a strategic growth strategy that reveals your best sources of revenue growth.
Read the latest insights from HRCP thought leaders in The Rak Report.