Unlock New Revenue Opportunities

How can you identify and capture your brand's full revenue potential...and how long will it take? To answer that question, you first must address a range of related issues.

What are the most profitable growth strategy opportunities? How big are they?  

What are the optimal pricing and spending strategies to capture those opportunities?

What are the optimal levels of advertising, consumer promotion and trade promotion spending?

What are the best opportunities for new product innovations?

What is the right sequence of base business and new product innovation opportunities to accelerate profitable volume growth?

How can you grow your business by having the right shelf sets, item assortments and promotional strategies?

What is a 3-5 year strategic plan that achieves both top-line and bottom-line objectives?

Henry Rak Consulting Partners' growth strategy consulting can provide the answers. We develop a MarketMap based upon actual consumer usage and purchase behavior. Based on this solid foundation, we create a clear, quantifiable plan for seizing new business growth opportunities by:

• Determining the right strategic brand positioning that specifically defines the sources of revenue, product benefit, reasons to believe, and brand personality.
• Quantifying the profit-maximizing level of advertising and promotion spending.
• Determining the right price for your brands.
• Identifying product innovation platforms that deliver incremental, profitable revenue while contributing to building brand equity.
• Sequencing each of the core business and innovation opportunities into a 3- to 5-year plan that accelerates top-line growth, while delivering bottom-line commitments.

Learn how our client accelerated volume and profit growth with the right positioning, marketing spending, innovation and pricing.